OpenDNA & Argonaut
Argonaut successfully raised A$8 million for OpenDNA Limited (ASX: OPN) via an oversubscribed IPO of 40 million new fully paid ordinary shares at $0.20 per share. OpenDNA Limited rebranded to RooLife Group Limited in 2019 after their AI system was taking off and more brands were switching to eCommerce in China and Australia. Proceeds of the funds were used to fully commercialise OpenDNA’s proven personalisation technology and accelerate business development, sales & marketing efforts. OpenDNA’s artificial intelligence and machine learning technology can assist digital businesses irrespective of company size or industry vertical.
RooLife Group Ltd (formerly OpenDNA Limited) is an integrated digital marketing and eCommerce business listed in the ASX under Trading Code XLG. RooLife provides real-time market insights to help promote brands and drive sales in Australia and China through their hyper-personalisation and profiling Artificial Intelligence System. Their system allows target marketing by analysing customer behaviour based on the user’s actions, liked and disliked posts, previous purchases, etc. They connect businesses to their customers by providing a convenient and safe way to transact online, such as WeChat and Alipay mobile payments platforms.